Bet365 Canada vs William Hill vs Pinnacle: Which One to Choose?

Sportsbooks can be a tricky place to navigate with a large set of parameters coming into play. Yet, I had to look at three big options – Pinnacle, Bet365, and William Hill – to make a choice. These sportsbooks may appear closely matched, but I quickly peeled the layers for an in-depth comparison.

Bet365 Canada vs William Hill vs Pinnacle: Welcome Offers & Comparison 

Canada - Bet365 vs William Hill vs PinnacleSign up offer links



William Hill




Bet365 Canada Alternatives

Best Welcome Bonus in Canada: Bet365 Wins 

I happen to find William Hill being quite generous when it comes to welcome bonuses with new players getting as much as $100 in bonus. The bonus is split up into two portions with players getting $50 in each portion. Players can get a maximum of $50 after the initial deposit. In order to qualify for the offer, I had to make the first wager of at least $100 with odds of at least 1.50. An additional five bets were required with a total stake of more than $200 with odds of more than 1.50. Now, I got to receive the second $50. Even though the value of the total bet is quite high, too many terms and conditions ultimately seemed to reduce value. – 4

Pinnacle does not provide any bonuses or cashbacks. Instead, the bookmaker claims to offer as much as 60% better value on odds. I found it quite difficult to quantify given a large number of markets covered by this bookmaker. However, I was impressed with the payout, which is actually much better with figures hitting close to 96%. This is a substantial increase over the likes of William Hill and Bet365, who hover in the low 90s. Psychologically, though, it can be disappointing for some players to find the lack of a bonus offer that can be defined in numbers. If I were a high roller, I would certainly pick Pinnacle focus on better odds rather than a straight bonus. – 4

Bonuses in bullet points 

  • William Hill – Free bets up to $100
  • Pinnacle – No welcome bonuses

Best Bonus for Existing Players: William Hill CA wins 

There are no major bonuses at William Hill beyond the welcome bonus offer. The bookmaker does offer enhanced odds on certain sports, but these are not regular. One unique feature of William Hill is the ability to request a market. If I expected a particular event in a match but there are no markets regarding the same, I could put out a request to William Hill on Twitter. – 4

Pinnacle does not provide any bonuses for new and existing players. Instead, the sportsbook continues to offer enhanced odds that offer better value compared to the competition. Even though there is no headline-grabbing bonus number, I will be saving money on each bet that they place at Pinnacle. 


Best Sportsbook & Odds: William Hill Canada wins 

I was quite impressed to find William Hill covering 31 different sports in the betting section. All top sports like NHL, football, soccer, basketball, tennis, and golf are available as expected. The bookmaker also goes to additional lengths to include smaller markets like hurling and badminton. I could also make bets on TV shows, special events, and politics. Thus, William Hill is excellent in terms of variety and there is something for everyone. The good news continues even with odds. The prices I found on sports like ice hockey are better than the competition. For example, odds comparison (October 2019) on the Stanley Cup 2020 winner revealed that I could have a better return at William Hill, who offer +800 for Boston Bruins and +900 for Colorado Avalanche. Meanwhile, bet365 only provides +650 for Boston Bruins and +750 for Colorado Avalanche. – 5

Bet365 is renowned for betting on football but the sportsbook also provides odds on multiple sports. There are 35 sports covered with varying degrees of depth. There are also markets concerning politics and special events around the world. There is little doubt that bet365 enjoys superiority over the competition in terms of sports covered. But I did not find many advantages for bet365 in terms of value offered by soccer odds. However, it did seem that the bookmaker has an edge in terms of pricing on horse races but it is not a great advantage. – 4

The biggest asset of Pinnacle is the actual betting section. The sportsbook manages to offer some of the best odds in the industry. There are just over 20 sports covered by this premium sportsbook based out of Europe. There are also fewer options when it comes to special markets like politics. Even then, Pinnacle manages to provide amazing value in terms of odds. It is not uncommon to witness payout percentage exceeding beyond 95%. This puts Pinnacle beyond many sportsbooks and they are sometimes better than betting exchanges. Purely for the value on odds, Pinnacle would be my choice for many bets. – 5

Bet365 vs William Hill VS Pinnacle: Additional Features 

Best Live Stream: Bet365 Wins 

Bet365 enjoys a reputation as one of the best when it comes to live streams. I was able to get a large selection of events on any given day. The selection covers major sports like football, soccer, horse racing, tennis, basketball, and more. Since I could access the live streams even from a mobile app, the risk of missing out on a game drastically came down once I signed up with Bet365. Furthermore, it also enhanced are my options in it comes to betting on the go. Bet365 claim to offer more than 140,000 events in the live streaming section of the year and it is hard to dispute these claims. The requirement for accessing the live stream section is not over the top. For horse races, I was required to have a bet on the event. For other streams, Bet365 let me in when I just had funds in the account for more than 24 hours. – 5

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

William Hill has always been a specialist when it comes to horse races but I was pleased to see the live stream section rich with other sporting events. The streams are of high quality and they are enjoyable to watch even on a large screen. Apart from an extended focus on horse races, I also noticed that William Hill tends to put out more soccer streams. This is especially great for betting on MLS when I am not betting on European games. I was also able to get quality streams of NHL and KHL ice hockey leagues. Still, William Hill lags slightly behind Bet365 in terms of sheer volume of content. – 4.5

Pinnacle is in the process of revamping a substandard live betting and live stream section. I found it disappointing that there is no option to watch games at Pinnacle. Yet, the sportsbook is close to relaunching the live betting section so that it is more intuitive. This places Pinnacle at a substantial disadvantage when it comes to offering one of the latest trends in the market. – 1

Best Mobile Welcome Offer: A Tie between Bet365 and William hill in Canada

There are no special mobile offers from Bet365, but I have always been able to take advantage of live streams. Crucially, these are available even on apps. Since Bet365 offers one of the best live streaming sections and there are a sizeable number of bonuses, the lack of mobile special offers is not a significant blow. Similarly, promotions from William Hill are identical on mobile and desktop sites. I continued to receive the same set of bonuses. I did not have to worry about Pinnacle in this contest, as the bookmaker does not have any app!

Best Cash-Out Feature: Bet365 Canada wins 

Cash-out is available at William Hill and Bet365. It is a feature that allows me to book full or partial profits even before a bet is settled. The cash out options are available on the bet slip. If the price is attractive, I could choose to exit even when the bet is waiting to conclude. It is difficult to separate Bet365 and William Hill on this front since both bookmakers provide full and partial cashouts. However, Pinnacle does not provide this feature. Instead, Pinnacle let me opt for a hedging concept where I would bet on the opposite outcome to lock onto a profit.


  • William Hill – 5
  • Bet365 – 5
  • Pinnacle – 1

Best Banking Options: William Hill Wins 

William Hill supports a number of payment methods for players in Canada. I was able to use the usual suspects in the form of credit and debit cards from MasterCard and Visa, but support for e-wallets like NETELLER are added bonuses. I was able to take advantage of a number of bank transfer options. Most of these payment options are relatively fast but there are methods that take around 10 working days to complete the request. William Hill, though, has a relatively low minimum limit and a higher maximum limit for most payment methods. – 4

Bet365 has strong support for credit and debit cards, but there is not a lot of support for e-wallets. Furthermore, online banking transfer is one of my preferred choices when trying to move large sums of money to and from the account. The limits imposed by Bet365 were quite reasonable in deposits and withdrawals. So far, I have not faced any issue with the banking options at Bet365. However, there would certainly be support for more choices. – 4

Pinnacle tries to make up ground with strong support for multiple payment options. Credit cards, bank wire transfer, Paysafecard, Neosurf, iDebit, EcoPayz, E-Cheque, and much more. The large number of choices did not present me with confusion. In fact, it proved just right since these different options ended up having different limits. I was able to switch between various options depending on my preference. Some of the choices are limited only for deposits or withdrawals, but it did not prove to be a major issue. – 5

Bet365, William Hill and Pointsbet Review and Comparison

Mobile App: Bet365 vs William Hill – A Tough Choice 

An impressive feature of William Hill is the mobile app, which is considered as one of the best. The apps are available for both Android and iOS platforms. This was very convenient for me when switching across both systems. The interface of the app is logical whilst not losing on the style. It takes me only a few taps to reach through the numerous markets and odds. This app even allows me to place in-play bets making it perfect for using it in conjunction with the live streaming service. Apart from the large volume of betting controls, I was also allowed to perform various account management functions straight from the app. – 5

Bet365 has a mobile app for both Android and iOS platforms. Apart from being effortless to download and install on both platforms, this app performs exceedingly well in terms of being intuitive. The user interface of the desktop site may not be the best around, but the app is quite user-friendly. As I expected, this app allows me to place pre-match and live bets without trouble. Even with a large number of sports covered by Bet365, browsing through the various markets is quite easy. – 5

It was not a shocker for me that Pinnacle has a mobile app for both Android and iOS devices. I was also pleased to use a full-fledged mobile page if I had to access Pinnacle on smartphones and tablets. The app turned out to be quite fast in terms of loading times. It is not too different from the user interface seen on the mobile site, and it is not a disadvantage considering that the mobile site is optimized well. However, some may find this user interface to be quite basic and boring. I do not face any lags and it is crucial on an app that lets me gamble on sports. – 4

Best Customer Support Quality: It’s a Tie 

Bet365 provides a vast array of contact options for players in Canada. I do not find a large array of options at Pinnacle, but it worked just fine with a blazing fast live chat feature. The agents were easy to talk to and they responded very soon. It left me with little reason to look for a direct call or email feature. The customer support options at William Hill are also equally good with a decent list of options. I could either ring a direct international freephone aside from relying on live chat and email features. These three sportsbooks do not have a substantial difference in this regard.


  • William Hill – 5
  • Bet365 – 5
  • Pinnacle – 5 

Final Thoughts: Which One to Choose?

In my opinion, these three operators are definitely the best in the Canadian market. Although Pinnacle offers some of the most competitive odds, it doesn’t have any promotions or bonuses for new or existing players. William Hill and Bet365 have very innovative mobile applications. What is more, you can find plenty of promotions and bonuses for new and existing players. Their sportsbooks are huge and offer a lot of markets to bet on. For me, the “tough” choice is to choose between William Hill and bet365. I would recommend both of them because when I used the two different platforms I had an equally positive experience. In any case, I believe that you won’t be disappointed.

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  • This article is dedicated to the Bet365 welcome bonuses and is based on our personal experience.
  • Disclaimer: The above information is subject to change, please refer to Bet365 online platforms for the latest updates.